BUT Techniques de commercialisation (Saint-Étienne) at Université Jean Monnet Saint-Étienne

Three-year Bachelor Universitaire de Technologie (180 ECTS) delivered at the IUT de Saint-Étienne. It trains intermediate-level marketing and sales professionals able to work on every stage of commercialising a product or service, from market research and marketing strategy to commercial communication, negotiation and customer relations.

Faculty: IUT de Saint-Étienne  |  Duration: 3 years (180 ECTS)  |  Study mode: full-time; French; work-study possible in year 3  |  Location: Saint-Étienne, Auvergne-Rhône-Alpes, France

What you will study

Students learn to run marketing actions, design and sell a commercial offer (face to face and digital), conduct negotiations, communicate the offer, build an international commerce strategy and develop a commercial entrepreneurial project. Four pathways: digital marketing and entrepreneurship, international business (sales and purchasing), customer experience and distribution strategy, and commercial development and customer relationship management. Year 1 includes 3 to 4 SAé (learning and assessment situations) per semester, year 2 an 8-week internship, year 3 a 14-week internship or work-study.

Career pathways

Graduates can enter jobs in sales, marketing and communication, or continue to a Master's degree.

Official programme page