Université Grenoble Alpes campus

Business

Master Marketing, vente at Université Grenoble Alpes

Université Grenoble Alpes, France

Programme overview

Master offering in-depth marketing training from year 1; year 2 is a job specialisation with four pathways. Year 1 can be done in initial education on the Grenoble campus or work-study on the Valence campus, with work-study students committing to the master work-study over both years.

Faculty: Grenoble IAE - école supérieure de management de Grenoble INP, UGA  |  Duration: 2 years (120 ECTS)  |  Study mode: full-time or work-study; French and English  |  Intake: September  |  Location: Saint-Martin-d'Hères, Auvergne-Rhône-Alpes, France

What you will study

Pathways: Marketing (year 1); Communication marketing et digitale (Valence); Ingénierie marketing des marques; Le Quanti - research and data intelligence for marketing (English); Marketing digital et consommateur connecté.

Official programme page

Application information

Entry requirements

Admission conditions, application calendars and fees are on the admission section of the Grenoble IAE website.

Domestic applicants: EUR 255 a year (2026-2027). National registration rate applying to French, EU/EEA and Swiss students and other exempt groups. UGA national fee schedule 2026-2027 for Master; excludes CVEC and any other ancillary charges. Source

International applicants: EUR 3,950 a year (2026-2027). Differentiated rate for non-EU students not in an exempt category (an exemption request can be filed). UGA national fee schedule 2026-2027 for Master; excludes CVEC and any other ancillary charges. Source

Intake: September

Duration: 2 years (120 ECTS)

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