Université Grenoble Alpes campus

Business

BUT Techniques de commercialisation at Université Grenoble Alpes

Université Grenoble Alpes, France

Programme overview

Three-year BUT with 1,800 hours of teaching and supervised activities, 600 hours of project work and work placements of 16 to 24 weeks or work-study. Three pathways in Grenoble follow a common first year: Digital marketing, e-business and entrepreneurship; International business (sales and purchasing); and Business development and customer-relationship management.

Faculty: Institut universitaire de technologie (IUT2)  |  Duration: 3 years (180 ECTS)  |  Study mode: full-time or work-study; French  |  Intake: September  |  Location: Saint-Martin-d'Hères, Auvergne-Rhône-Alpes, France

What you will study

Running marketing actions, selling and communicating a commercial offer, plus pathway skills such as managing a digital activity and developing an e-business project.

Official programme page

Application information

Entry requirements

Year 1: baccalauréat of any series, DAEU or recognised equivalent, applying on Parcoursup. Year 3: 120 ECTS validated in a field close to the chosen pathway, recruited through eCandidat for year 3 only.

Domestic applicants: EUR 178 a year (2026-2027). National registration rate applying to French, EU/EEA and Swiss students and other exempt groups. UGA national fee schedule 2026-2027 for Licence, licence professionnelle and BUT; excludes CVEC and any other ancillary charges. Source

International applicants: EUR 2,902 a year (2026-2027). Differentiated rate for non-EU students not in an exempt category (an exemption request can be filed). UGA national fee schedule 2026-2027 for Licence, licence professionnelle and BUT; excludes CVEC and any other ancillary charges. Source

Intake: September

Duration: 3 years (180 ECTS)

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