Université Grenoble Alpes campus

Business

BUT Techniques de commercialisation, parcours Business développement et management de la relation client at Université Grenoble Alpes

Université Grenoble Alpes, France

Programme overview

Parcours that starts in the 2nd year of the BUT and prepares students to take part in the marketing and commercial strategy of the organisation and to manage customer relationships.

Faculty: Institut universitaire de technologie (IUT2)  |  Department: BUT Techniques de commercialisation  |  Duration: 3 years (180 ECTS)  |  Study mode: work-study (apprenticeship or professionalisation contract) from the 2nd year, compulsory in the 3rd year; taught in French  |  Location: Saint-Martin-d'Hères, Auvergne-Rhône-Alpes, France

Career pathways

Salesperson, customer adviser, customer portfolio manager, technical salesperson, business development officer; further study in university masters in commerce, management and sales, the IEP and business schools.

Official programme page

Application information

Entry requirements

The candidate must have found a work-study contract. Applications 13 April to 28 May 2026 on eCandidat for the 3rd year only.

Domestic applicants: EUR 178 a year (2026-2027). National registration fee (licence, licence professionnelle, BUT) for French, EU/EEA and Swiss students and other students entitled to national rates; excludes CVEC. Source

International applicants: EUR 2,902 a year (2026-2027). Differentiated registration fee for non-EU students not entitled to national rates; excludes CVEC. Source

Duration: 3 years (180 ECTS)

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