Université Grenoble Alpes campus

Business

BUT Techniques de commercialisation, parcours Marketing digital, e-business et entrepreneuriat at Université Grenoble Alpes

Université Grenoble Alpes, France

Programme overview

Parcours that starts in the 2nd year of the BUT and prepares students to manage a digital activity and develop an e-business project.

Faculty: Institut universitaire de technologie (IUT2)  |  Department: BUT Techniques de commercialisation  |  Duration: 3 years (180 ECTS)  |  Study mode: full-time; 3rd year work-study (alternate weeks) or international mobility; taught in French  |  Location: Saint-Martin-d'Hères, Auvergne-Rhône-Alpes, France

What you will study

Internships of 12 to 16 weeks over the 2nd and 3rd year and 350 hours of supervised projects.

Career pathways

Digital marketing assistant, e-merchandiser, community manager, business development officer; further study in university masters, the IEP and business schools.

Official programme page

Application information

Entry requirements

BUT 3rd year: 120 ECTS validated in a field close to the specialisation. Applications 13 April to 28 May 2026 on eCandidat for the 3rd year only.

Domestic applicants: EUR 178 a year (2026-2027). National registration fee (licence, licence professionnelle, BUT) for French, EU/EEA and Swiss students and other students entitled to national rates; excludes CVEC. Source

International applicants: EUR 2,902 a year (2026-2027). Differentiated registration fee for non-EU students not entitled to national rates; excludes CVEC. Source

Duration: 3 years (180 ECTS)

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