BUT Techniques de commercialisation (TC) at Université du Littoral Côte d'Opale

Programme overview

BUT with three parcours training students for commercial professions: Marketing digital, e-business et entrepreneuriat; Marketing et Management du point de vente; and Business développement et management de la relation client. Taught at Dunkerque (IUT du Littoral Côte d'Opale).

Faculty: IUT du Littoral Côte d'Opale | Duration: 3 years | Study mode: full-time (French) | Location: Dunkerque, Hauts-de-France, France

What you will study

Marketing actions, selling and communicating a commercial offer, commercial communication, digital resources and culture, business English, quantitative techniques, marketing studies, project management, commercial contracts, marketing channels and social psychology; specialist skills by parcours (digital activity and e-business project, sales-floor team management, business development and customer relationship). 600 hours of tutored projects and 22 to 26 weeks of placement.

Official programme page

Application information

Entry requirements

General baccalauréat with an economic, literary and/or scientific emphasis, or STMG baccalauréat; good general culture, communication skills, sufficient knowledge of two languages including English, critical thinking, practical sense and rigour. Apply in year 1 via Parcoursup (French baccalauréat) or the Demande d'Admission Préalable (international baccalauréat); entry to year 2 or 3 by application on ULCO-CANDIDAT.

International applicants: EUR 2,902 a year (2026-2027). Differentiated tuition for non-EU/EEA/Swiss international students in national degrees (first cycle 2,902 EUR; second cycle 3,950 EUR); not applied to work-study (alternance) students; CVEC and administrative charges not included. Source

Duration: 3 years

Apply through the official page: https://www.univ-littoral.fr/formation/admission-inscription/candidatures-admissions/

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