Université d'Orléans campus

Business

BUT TC Marketing Techniques (Issoudun) at Université d'Orléans

Université d'Orléans, France

Programme overview

The BUT Techniques de Commercialisation is a national university diploma leading to the licence grade (bac+3). Open to apprenticeship from the second year. Delivered at the IUT de l'Indre in Issoudun.

Faculty: IUT de l'Indre à Issoudun  |  Duration: 6 semesters (3 years)  |  Study mode: full-time; taught in French  |  Location: Orléans, Centre-Val de Loire, France

What you will study

Common first year with English compulsory plus Spanish, German or Chinese; from year 2 courses depend on the specialisation, such as Brand Strategy and Events.

Career pathways

Customer relations roles (client officer in banking, insurance, property, automotive) and distribution roles (sector manager). Continuation in the IAE master, business schools and specialised commercial training.

Official programme page

Application information

Entry requirements

Selection on file by an admission committee, which decides on applications in June subject to obtaining the baccalauréat.

Domestic applicants: EUR 178 a year (2026-2027). National registration fee (droits nationaux) listed on the fee schedule; registration fee set by the Ministry, not separate programme tuition. CVEC and any component-specific complementary fee are excluded. Source

International applicants: EUR 2,902 a year (2026-2027). Fee listed for students with international mobility status (usagers à mobilité internationale) on the fee schedule; registration fee, excluding CVEC and any complementary component fee. Source

Duration: 6 semesters (3 years)

Apply through the official page: https://www.parcoursup.fr

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