Université de La Réunion campus

Business

BUT Techniques de commercialisation – Marketing et management de point de vente at Université de La Réunion

Université de La Réunion, France

Programme overview

The BUT Techniques de commercialisation (TC), Marketing et management de point de vente (MMPV) pathway, trains intermediate managers in retail and sales. It is a three-year 180 ECTS degree on the Terre-Sainte campus with 56 first-year places and a work-study option.

Faculty: Institut Universitaire de Technologie (IUT)  |  Duration: 3 years (180 ECTS)  |  Study mode: full-time; taught in French; work-study (alternance) option  |  Intake: September  |  Location: Saint-Denis, Outre-mer, France

What you will study

Teaching totals 1,800 hours plus 600 hours of supervised projects over three years, covering marketing and management of a point of sale.

Career pathways

Retail, mass distribution, e-commerce and merchandising roles, from operational to strategic posts.

Official programme page

Application information

Entry requirements

Entry to BUT 1 is through Parcoursup. Expected: command of French oral and written, sufficient English and general competences set out for the BUT TC.

Domestic applicants: EUR 178 a year (2026/2027). National registration fee set by the Ministry (applies to EU/EEA students and to non-EU students exempt from differentiated fees). Non-EU students not exempt pay differentiated fees (amount not stated on the page). Excludes the CVEC (105 euros for 2026-20 Source

Intake: September

Duration: 3 years (180 ECTS)

Apply through the official page: https://www.parcoursup.gouv.fr/

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