Université de La Réunion campus

Business

BUT Techniques de commercialisation – Marketing digital, e-business et entrepreneuriat at Université de La Réunion

Université de La Réunion, France

Programme overview

The BUT Techniques de commercialisation (TC), Marketing digital, e-business et entrepreneuriat (MDEE) pathway, trains intermediate managers able to handle every stage of marketing a product or service, from market study to sale. It is a three-year 180 ECTS degree on the Terre-Sainte campus with 56 first-year places.

Faculty: Institut Universitaire de Technologie (IUT)  |  Duration: 3 years (180 ECTS)  |  Study mode: full-time; taught in French  |  Intake: September  |  Location: Saint-Denis, Outre-mer, France

What you will study

Teaching totals 1,800 hours plus 600 hours of supervised projects over three years, covering digital marketing, e-business and entrepreneurship.

Career pathways

Roles in digital marketing, e-commerce and entrepreneurship.

Official programme page

Application information

Entry requirements

Entry to BUT 1 is through Parcoursup. Expected: command of French oral and written, sufficient English and general competences set out for the BUT TC.

Domestic applicants: EUR 178 a year (2026/2027). National registration fee set by the Ministry (applies to EU/EEA students and to non-EU students exempt from differentiated fees). Non-EU students not exempt pay differentiated fees (amount not stated on the page). Excludes the CVEC (105 euros for 2026-20 Source

Intake: September

Duration: 3 years (180 ECTS)

Apply through the official page: https://www.parcoursup.gouv.fr/

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