Université de Guyane campus

Business

BUT Techniques de Commercialisation (parcours MDEE ou BDMRC) at Université de Guyane

Université de Guyane, France

Programme overview

Bachelor Universitaire de Technologie forming intermediate managers able to act across all stages of selling a good or service, from market research to marketing strategy, communication, negotiation and customer relations. Parcours from year 2: Marketing Digital, E-business et Entrepreneuriat (MDEE) and Business Développement et Management de la Relation Client (BDMRC).

Faculty: IUT de Kourou  |  Duration: 3 years (BAC+3)  |  Study mode: Full-time (work-study in 3rd year), taught in French  |  Location: Cayenne, Outre-mer, France

What you will study

First-year common core on marketing, sales and communication; specialisation tracks from year 2.

Career pathways

Sales representative, business developer, customer portfolio manager, export assistant, buyer, retail manager, marketing or web-marketing manager, e-commerce developer.

Official programme page

Application information

Entry requirements

STMG, general or other technological baccalauréat; selection on file (motivation letter, grades, teacher appraisals) plus interview; VAE/VAPP; entry in year 2 or 3 for Bac+2 holders.

Duration: 3 years (BAC+3)

Apply through the official page: https://www.parcoursup.gouv.fr

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