Université d'Angers campus

Business

Master Marketing, vente, Parcours Marketing digital (M2) at Université d'Angers

Université d'Angers, France

Programme overview

A Master 2 delivered exclusively in work-study, aligned with the RNCP42353 standard for marketing and sales. It trains marketing and customer-relationship specialists able to use digital tools (web marketing, emailing, natural and paid search, social media, mobile, web analytics) and managers who collect and analyse data and contribute to omnichannel strategy. 2024-2025 pass rate: 100%.

Faculty: IAE Angers (Faculté de droit, d'économie et de gestion)  |  Department: Marketing  |  Duration: 1 year (M2), work-study only  |  Study mode: full-time; French  |  Intake: September  |  Location: Angers, Pays de la Loire, France

What you will study

Digital marketing and customer-relationship management tools, alternating with time in a company.

Career pathways

Roles in marketing agencies, large companies and SMEs; a doctorate in management science is possible.

Official programme page

Application information

Entry requirements

Open to anyone with an M1 in management science, particularly marketing, or an equivalent title at 240 ECTS, or significant relevant experience through validation of professional and personal achievements (VAPP).

Domestic applicants: EUR 255 a year (2026-2027). Master/second-cycle national tuition rate (EU/EEA/Swiss and exempt students). National tuition rate for the year; excludes the CVEC student contribution (105 EUR); apprentices do not pay tuition. Source

International applicants: EUR 3,950 a year (2026-2027). Differentiated rate for non-EU/EEA students outside exchange programmes (exemptions apply). National tuition rate for the year; excludes the CVEC student contribution (105 EUR); apprentices do not pay tuition. Source

Intake: September

Duration: 1 year (M2), work-study only

Apply through the official page: https://e-candidature.univ-angers.fr

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