BUT Techniques de commercialisation (TC) at Université d'Angers

A three-year BUT that offers a professionalising approach (placements, group work, project-based teaching) to careers in sales, marketing and communication. It trains intermediate managers able to act at every stage of marketing a good or service, from market study to sale, including marketing strategy, commercial communication, negotiation and customer relations. Teaching is mainly in small groups of 28 for tutorials and 14 for practicals.

Faculty: IUT (Institut universitaire de technologie)  |  Department: Marketing and sales  |  Duration: 3 years (BUT 1 to BUT 3, licence-level degree)  |  Study mode: full-time; French; work-study (alternance) possible  |  Intake: September (via Parcoursup)  |  Location: Angers, Pays de la Loire, France

What you will study

Parcours from BUT 2: Marketing digital, e-business et entrepreneuriat (MDEE); Business international: Achat et vente (BI); Business développement et management de la relation client (BDMRC); Stratégie de marque et évènementiel (SME).

Career pathways

Sales representative, business development officer, customer portfolio manager, export assistant, buyer, retail manager, department manager, marketing assistant, web marketing assistant, e-commerce development officer, event project officer, brand assistant manager; Masters in economics and management are possible.

Official programme page