Université d'Angers campus

Business

Master Marketing, vente, Parcours Chef de produit responsable (CPR, M2) at Université d'Angers

Université d'Angers, France

Programme overview

A new work-study-only parcours of the Marketing and Sales Master, run with the CFA Formasup Pays de la Loire and aligned with the RNCP42353 standard. It trains specialists who analyse qualitative and quantitative market data, master digital tools and work responsibly, following a sustainable marketing approach (societal communication, ethical marketing, eco-design). 2024-2025 pass rate: 94.44%.

Faculty: IAE Angers (Faculté de droit, d'économie et de gestion)  |  Department: Marketing  |  Duration: 1 year (M2), work-study only  |  Study mode: full-time; French  |  Intake: September  |  Location: Angers, Pays de la Loire, France

What you will study

Market analysis, digital tools and sustainable marketing applied to strategy and operations, in work-study.

Career pathways

Cross-functional marketing analyst, responsible brand manager, responsible marketing consultant, responsible brand director, sustainable-development product manager, sustainable innovation manager; doctorate in management science is possible.

Official programme page

Application information

Entry requirements

Entry on application file (with IAE-Message score) and interview for UA students with an M1 in another mention, students with an M1 from another French university, or holders of another French bac+4 diploma (study validation request).

Domestic applicants: EUR 255 a year (2026-2027). Master/second-cycle national tuition rate (EU/EEA/Swiss and exempt students). National tuition rate for the year; excludes the CVEC student contribution (105 EUR); apprentices do not pay tuition. Source

International applicants: EUR 3,950 a year (2026-2027). Differentiated rate for non-EU/EEA students outside exchange programmes (exemptions apply). National tuition rate for the year; excludes the CVEC student contribution (105 EUR); apprentices do not pay tuition. Source

Intake: September

Duration: 1 year (M2), work-study only

Apply through the official page: https://e-candidature.univ-angers.fr

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