Université Bourgogne Europe campus

Business

Master Marketing-vente - parcours Chef de produit et études marketing (CPEM) at Université Bourgogne Europe

Université Bourgogne Europe, France

Programme overview

Two-year specialised marketing training preparing versatile cadres in product and brand marketing, strategic and operational marketing and market research. M2 is in apprenticeship.

Faculty: Institut d'Administration des Entreprises  |  Duration: 2 years (120 ECTS)  |  Study mode: work-based (M2 apprenticeship); French  |  Intake: September  |  Location: Dijon, Bourgogne-Franche-Comté, France

Career pathways

Product manager, market manager, brand manager, category manager, trade marketer, key account manager, research officer, marketing-communication manager.

Official programme page

Application information

Entry requirements

M1 on Mon Master, M2 on eCandidat: CV, motivation letter, ID, transcripts.

Intake: September

Duration: 2 years (120 ECTS)

Apply through the official page: https://www.monmaster.gouv.fr

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