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BA (Honours) Marketing and Business Management at The Open University

The Open University, United Kingdom

Programme overview

A BA (Honours) degree of 360 credits providing an introduction to the business world and the marketing skills needed to succeed in it. It covers key marketing concepts, how businesses develop effective strategies, accounting and finance, how organisations are managed and the ethical and legal responsibilities they face. The course is accredited by the Chartered Institute of Marketing (CIM).

Duration: As little as 3 years at a pace equivalent to full-time (120 credits a year); 6 years part-time (60 credits a year)  |  Intake: Not stated  |  Study mode: part-time distance learning  |  Location: Milton Keynes, England, United Kingdom

What you will study

Three stages of 120 credits covering marketing, business management, accounting and finance, and the external environment of organisations.

Career pathways

Prepares students to work in marketing and business settings.

Official programme page

Application information

Entry requirements

There are no formal entry requirements for this qualification. An optional Access module (Business and law) is recommended for those returning to study. Previous study may be transferred as credit.

Domestic applicants: GBP 24,528 for the whole programme (2026/27). Total for the 360-credit honours degree at the England-resident rate (maximum chargeable fee, 2026/27), based on studying 60 credits a year for 6 years (£4,088 a year). Source

Intake: Not stated

Duration: As little as 3 years at a pace equivalent to full-time (120 credits a year); 6 years part-time (60 c

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