BSc (Hons) Marketing at Swansea University

Programme overview

A CIM-accredited degree covering contemporary marketing theory, strategy and practice, developing strategic, creative, entrepreneurial and analytical skills through applied projects and research. Students learn to interpret market data, manage customer relationships and implement marketing strategies in a digital environment, and study at the Bay Campus in the AACSB-accredited School of Management.

Department: School of Management | Duration: 3 years full-time (4 years with a classroom-based foundation year, a year abroad or a year in industry) | Intake: September (January also listed for international entry on the 3-year and foundation year routes) | Location: Swansea, Wales, United Kingdom

What you will study

Year 1 compulsory modules are Accounting for Business, People in Organisations, Data-Driven Operations, Rethinking Business, Marketing in Practice and Marketing Essentials. Year 2 includes Digital Marketing, The Customer Experience, Marketing Research, International Marketing and Integrated Marketing Communications; year 3 includes Sustainability Marketing, Digital Marketing Management, Strategic Sales Management and Strategic Marketing Planning.

Career pathways

Graduates pursue roles such as marketing executive or manager, digital marketer or social media manager, market researcher or customer insights specialist, communications and PR officer, sales professional, SEO/PPC specialist, business development manager and product manager, across agencies, consumer goods and retail, financial services, charities and the public sector, and tech and media companies.

Official programme page

Application information

Entry requirements

Typical offer (3-year, year abroad and year in industry routes): A-level BBB-CCC; BTEC DMM-MMM; UK Access to HE 45 Merits from Level 3 subjects; T Levels Merit; mixed qualifications 96-120 UCAS tariff points from the three highest qualifications; International Baccalaureate 30 points. Classroom-based foundation year route: A-level CCD-DDD; BTEC MMM-MMP; T Levels Pass; mixed qualifications 72 UCAS tariff points from the three highest qualifications; International Baccalaureate 26 points. International applicants: IELTS 6.0 with at least 5.5 in each component.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time undergraduate tuition fee for Welsh, English and other UK students. International fee is shown on the course page. Source

International applicants: GBP 20,600 a year (2026/27). Year 1 fee, 3-year full-time route; international fees rise 3% for each subsequent year; UK fees may rise in line with the Welsh Government cap. Source

Intake: September (January also listed for international entry on the 3-year and foundation year routes)

Duration: 3 years full-time (4 years with a classroom-based foundation year, a year abroad or a year in indust

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