BA (Hons) Public Relations and Media at Swansea University

Programme overview

BA (Hons) Public Relations and Media combining critical theory with practical experience across PR, journalism, digital media and film, with a focus on digital PR, social media strategy, crisis management, ethical practice and integrated communications.

Faculty: School of Culture and Communication | Department: Media and Communication | Duration: 3 years full-time (4 years with a foundation year, year abroad or year in industry) | Intake: September | Location: Swansea, Wales, United Kingdom

What you will study

PR and media modules including Activist PR: The Democratisation of Public Relations, Strategy, Marketing and Branding, The History of Screen Animation, Contemporary Film and Television, and a credit-bearing Media and Communication Internship (50 hours of work placement) in the final year.

Career pathways

Close links with media and communications organisations provide work experience, paid and voluntary placements and internships, including Welsh-medium work environments, to build a CV for communications roles.

Official programme page

Application information

Entry requirements

3-year route: typical offer BBB-CCC at A level; BTEC DMM-MMM; UK Access 45 Merits at level 3; T Levels Merit; mixed qualifications 96-120 UCAS tariff points from three highest qualifications; International Baccalaureate 30 points. English language for international applicants: IELTS 6.0 with at least 5.5 in each component. With a foundation year: CDD-DDD; BTEC MMP; T Levels Pass; 80 UCAS tariff points; IB 26 points.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time undergraduate tuition fee for Welsh, English and other UK students. International fee is shown on the course page. Source

International applicants: GBP 19,300 a year (2026/27). International tuition fee for the first year of study. Source

Intake: September

Duration: 3 years full-time (4 years with a foundation year, year abroad or year in industry)

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