Master in Marketing: New Luxury & Art de Vivre at Sciences Po

Master training marketing specialists for the luxury sector with an understanding of its sociological and cultural aspects and of sustainability and responsibility issues.

Faculty: Sciences Po School of Management and Impact  |  Duration: 2 years (4 semesters, 120 ECTS minimum)  |  Study mode: full-time; taught in English  |  Location: Paris, Île-de-France, France

What you will study

First semester on marketing fundamentals, then progressive specialisation: sustainable luxury, luxury markets and consumers, digital strategy and marketing law, followed by luxury categories (fashion and accessories, jewellery and watches, perfumery and cosmetics, wines and spirits, hospitality, arts and heritage). Workshops and partnerships with Parisian schools such as Parsons Paris, and a compulsory final internship.

Career pathways

Luxury marketing manager, product and category manager, communication and brand manager, digital project manager, retail management and heritage mission roles.

Official programme page