Management with Marketing BSc at Royal Holloway, University of London

Study Management with Marketing at Royal Holloway to build on your skills in management, strategy, international business, marketing and consumption. Then apply your knowledge in industry. AI is driving change in marketing. It’s improving customer insights, increasing efficiency, and enabling more strategic decision-making. Explore these developments with our Management degree.

Department: Business School  |  Duration: 3 years full time  |  Study mode: full-time  |  Location: Egham, England, United Kingdom

What you will study

Core modules: Year 1: Professional Skills, Quantitative Skills and Ideas for Decision Making, Foundations for Enterprise Internationalisation, Fundamentals of Accounting and Finance, Foundations for Sustainable Business and others; Year 2: Communications for business, The Global Economy, Responsible Business and Management, Consumer Behaviour, Data Visualisation and Analytics and others; Year 3: Retail Marketing: Strategies and Operations, Business and Management Impact Project I, Business and Management Impact Project II; Business Negotiation Skills in Context, Management Consulting, Career Management and Employability Skills, Contemporary Issues in Marketing, Strategic Brand Management and others. Optional modules: Year 2: Management Accounting, Digital Innovation and Circular Economy, Human Resource Management, Managing Organisational Change, Operations Management and others; Year 3: Asia Pacific Business, Current Issues in the Global Workplace, Wellbeing at Work, Corporate Enterprise, Social Media, Networks and Business and others; European Business, Business and Professional Ethics, Equality, Diversity and Inclusion, Strategic Management Accounting, Business Data Analytics and others.

Career pathways

A Management with Marketing degree at Royal Holloway, University of London can lead into a variety of career paths. It is highly regarded by employers because of the advanced understanding of both modern business and marketing combined with valuable interpersonal and transferable skills that can be taken directly into the workplace.

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