BSc Marketing at Royal Holloway, University of London

Our BSc Marketing course is designed to provide you with the essential skills and knowledge needed to thrive in the dynamic field of professional marketing. Marketing is more than just advertising and selling products—it's a core business function that generates business, delivers valuable business insights via thorough and relevant research, and supports evidence-based, insight-driven decisions.

Department: Business School  |  Duration: 3 years full time  |  Study mode: full-time  |  Location: Egham, England, United Kingdom

What you will study

Core modules: Year 1: Professional Skills, Fundamentals of Marketing, Fundamentals of Data Visualization in Marketing, New Technologies in Marketing, Business and Marketing in Context; Year 2: Communications for business, Responsible Marketing and Consumption, Consumer Psychology, Research Methods in Marketing, Marketing in Action; Year 3: Marketing Impact Project, Contemporary Issues in Marketing, Entrepreneurial Marketing, Services and Retail Marketing, Advertising and Branding.

Career pathways

A Marketing degree at Royal Holloway Business School can lead into a variety of career paths. Advanced understanding of both marketing and stakeholders, combined with interpersonal and transferable skills, can be taken directly into the workplace.

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