MSc Marketing at Queen's University Belfast

Programme overview

A Master's programme designed for consumer, industrial and digital marketing environments, preparing marketing professionals with conceptual, analytical and practical skills for the global marketplace. It carries Chartered Institute of Marketing (CIM) accreditation exemptions.

What you will study

The programme covers marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics, working towards the Google Analytics Individual Qualification), marketing analytics, research methods and international marketing. Assessment includes live case studies, and students can apply for an optional 12-week internship in Semester 3 with an action research project.

Career pathways

Guest speakers, networking with practitioners and alumni, and the optional internship support entry to marketing roles. CIM student registration and exemptions allow students to pursue the CIM Certificate or Diploma in Professional Marketing.

Official programme page

Application information

Entry requirements

Normally a 2:2 Honours degree or equivalent acceptable to the University in any discipline. Apply ideally by 13 August 2027 for a late-September start; international applicants pay a deposit to secure a place. International applicants: IELTS 6.0 overall with at least 5.5 in each component (taken within the last 2 years) or equivalent.

Domestic applicants: GBP 8,950 a year (2026/27). NI/ROI residency, full-time MSc; published 2026/27 rate Source

International applicants: GBP 27,800 a year (2027/28). International tuition fee for students first enrolling in 2027/28 Source

Intake: September 2027

Duration: 1 year full-time

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