MSc Digital Marketing and Analytics at Queen's University Belfast

Programme overview

The MSc Digital Marketing and Analytics is a one-year full-time programme combining strategic marketing expertise with digital and analytical capabilities for the data-driven marketing landscape. Students develop proficiency with analytics tools and create evidence-based marketing solutions through industry projects and capstone research.

Department: Queen's Business School | Duration: 1 year full-time | Intake: September 2027 | Study mode: full-time | Location: Belfast, Northern Ireland, United Kingdom

What you will study

Modules include digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy, and generative AI and business intelligence. Optional modules include Social Media and Reputation Management and AI Frontiers. The Capstone Dissertation offers an Applied Marketing Project with industry partners or a competitive industry placement.

Career pathways

Graduates are prepared for digital marketing and analytics roles, including consumer insights, marketing analytics and digital transformation positions, supported by CV workshops, interview preparation and employer networking events.

Official programme page

Application information

Entry requirements

A strong 2.2 honours degree, or an equivalent qualification acceptable to the University, in any discipline. Previous managerial work experience may be considered alongside lower academic qualifications. International applicants need IELTS 6.0 overall with no component below 5.5 (taken within the last 2 years) or an equivalent qualification. Apply ideally by 13 August 2027 for a late-September start. International applicants pay a tuition fee deposit (currently GBP 1,000).

Domestic applicants: GBP 9,800 a year (2027/28). Northern Ireland and Republic of Ireland fee Source

International applicants: GBP 27,800 a year (2027/28). Also applies to EU Other; a GBP 10,000 scholarship/discount is available for September 2027 entry under stated terms Source

Intake: September 2027

Duration: 1 year full-time

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