MSc Marketing (International) at Queen Margaret University

A CIM-accredited MSc for students new to marketing or building on existing qualifications or experience, covering consumer behaviour, digital marketing, global branding, data analytics, innovation, strategy and campaign management. It can be studied full-time or part-time with September and January starts, and the Digital Communications module is accredited by the Digital Marketing Institute. The course leads to the MSc (190 credits), PgDip (130 credits) or PgCert (60 credits).

Faculty: School of Arts, Social Sciences and Management  |  Department: Business School  |  Duration: 1 year full-time (18 months full-time with a January start) or 2-7 years part-time  |  Intake: September 2027; January 2028  |  Study mode: full-time / part-time  |  Location: Musselburgh (Edinburgh), Scotland, United Kingdom

What you will study

Core modules include Contemporary Issues in Business and Society, International Marketing, Digital Communications, Consumer Behaviour and Global Branding, Data Analytics for Management Decision-Making, Marketing Innovation and Campaign Management, Strategic Management and Research Methods. MSc students complete a 60-credit capstone chosen from a dissertation, Business Consultancy in Practice (live client project) or the Business Incubation Plan.

Career pathways

Graduates are qualified for marketing and management roles such as marketing manager, brand manager, brand marketing executive, product marketing manager and consultant. Previous graduates have worked in marketing agencies, run their own businesses, and held marketing and communications roles in not-for-profit organisations and industry in the UK and Europe.

Official programme page