BA (Hons) Digital Marketing and Public Relations at Queen Margaret University

The BA (Hons) Digital Marketing and Public Relations is a Chartered Institute of Marketing (CIM)-accredited degree combining digital marketing and public relations, using professional digital tools such as Adobe Creative Cloud, Google Analytics and Canva Pro. Students have access to QMU's Business Gateway and Startup Studio.

Faculty: School of Arts, Social Sciences and Management  |  Department: MCPA  |  Duration: 4 years full time  |  Intake: September 2027  |  Study mode: full-time  |  Location: Musselburgh (Edinburgh), Scotland, United Kingdom

What you will study

Year One introduces key concepts in digital marketing and public relations and contemporary communications practice, with modules including Introduction to Public Relations and Marketing and Consumer Behaviour. Teaching is by lectures, seminars and practical workshops, assessed by essays, reports, presentations, podcasts, online postings, exams, reflective diaries and e-portfolios. A one-month placement of at least 150 hours takes place in the summer between Years Three and Four or in Year Four.

Career pathways

Graduates enter digital marketing, public relations and events management roles with PR consultancies, marketing agencies, international corporations, charities and national and local government; some are offered permanent jobs by placement hosts.

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