MSc Digital Marketing at Oxford Brookes University

Programme overview

Choosing the most effective influencers and Social Media tactics can transform a brand while the smart use of Artificial Intelligence has changed the way we analyse and choose marketing actions.

Faculty: Oxford Brookes Business School | Duration: 1 year or 2 years in sandwich mode which includes 1 year's full-time paid supervised work experience (work placement).; part-time: 24 months for UK/EU students (teaching normally structured to provide 1 whole day or 2 half days each week in the semester). | Study mode: full-time (optional sandwich placement) | Intake: September 2026 / January 2027 / September 2027 | Location: Oxford, England, United Kingdom

What you will study

The modules you take will focus on essential marketing skills applicable to any role, while specialist modules dive into areas like social media marketing, analytics and content creation.

Career pathways

Your business skills and specialist digital marketing knowledge will be valuable for an exciting career in areas such as: Digital marketing Social media marketing/management Brand management Content analysis/development Market research Marketing analytics.

Official programme page

Application information

Entry requirements

A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. If English is not your first language you will need to satisfy the university's English language requirements: IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking) if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements. UCAS code: P052719.

Domestic applicants: GBP 12,300 a year (2026/27). First-year full-time tuition fee as listed on the course page Source

International applicants: GBP 19,600 a year (2026/27). First-year full-time tuition fee as listed on the course page Source

Intake: September 2026 / January 2027 / September 2027

Duration: 1 year or 2 years in sandwich mode which includes 1 year's full-time paid supervised work experience

Apply through the official page: https://www.brookes.ac.uk/courses/postgraduate/digital-marketing#apply

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