MSc Digital Marketing at Newcastle University

Master the art of modern marketing and conquer the digital age. Develop essential expertise to lead with confidence and thrive in today's business landscape. The demand for knowledge, skills, and expertise in digital marketing is high.

Faculty: Faculty of Humanities and Social Sciences  |  Department: Newcastle University Business School  |  Duration: Full time: 1 year  |  Study mode: full-time  |  Intake: September 2027  |  Location: Newcastle upon Tyne, England, United Kingdom

What you will study

Compulsory modules include: Digital Marketing Programme Community, Dissertation in Marketing, Marketing Research, Principles of Marketing, International Marketing Ethics, Contemporary Trends in Marketing, Digital Consumer Behaviour, Digital Marketing Communications, Omnichannel Retailing, Social Media Marketing, Digital Marketing Strategy.

Career pathways

Graduate roles and employers include: digital marketing manager; Search Engine Optimisation (SEO) specialist; social media manager; email marketing specialist; content marketing manager; Pay-Per-Click (PPC) manager; digital marketing/marketing agencies and consultancies; start-ups (your own or those founded by others); small to medium-sized organisations; large corporates.

Official programme page