Newcastle University campus

Business

BSc (Hons) Marketing at Newcastle University

Newcastle University, United Kingdom

Programme overview

Master the art and science of professional marketing that drives the success of every business and brand. This focused degree will equip you with the technical skills and knowledge of a marketing professional. You'll learn academic theory in depth, and apply in real-world situations.

Faculty: Faculty of Humanities and Social Sciences  |  Department: Newcastle University Business School  |  Duration: Full time: 3 years  |  Study mode: full-time  |  Intake: September 2027  |  Location: Newcastle upon Tyne, England, United Kingdom

What you will study

You will receive practical training that prepares you for the business world in general. In Stage 2, you will study compulsory subjects such as research methods, strategic marketing and consumer behaviour. Compulsory modules include: Introduction to Management and Organisation, Understanding Business Growth, Academic and Professional Skills, Digital Business, Quantitative Methods for Business Management, Introduction to Marketing, Marketing Ethics, NCL Edge - Marketing Stage 1, Placement and Study Abroad Info Sessions (Stage 1), Research Methods for Business and Marketing, Strategic Marketing, Integrated and Digital Marketing Communications, Consumer Behaviour, NCL Edge - Marketing Stage 2.

Career pathways

This degree offers you a shortcut to gaining a professional qualification from the Chartered Institute of Marketing and the Institute of Digital Marketing by exempting you from some of their study requirements. It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations. Graduate roles and employers include: Barbour; Barclays; Microsoft; Nintendo.

Official programme page

Application information

Entry requirements

A levels: AAB. Any subject combinations accepted excluding General Studies. GCSE Mathematics and English Language or Literature (minimum grade B or 6) required if not taken at A or AS Level. Please see the 'Additional information on GCSEs' section in the drop down below. IB: 34 points. If not studying a full IB Diploma - Grades 6, 6, 5 at Higher Level and completion of a national high school diploma. Standard Level Mathematics and English (Language and/or Literature) required at grade 5 if not offered at Higher Level. Please see the 'Additional information on GCSEs' section in the drop down below. BTEC: Pearson BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Level 3 Extended Diploma. Overall DDD. Business-related subjects preferred. GCSE Mathematics and English or Literature (minimum grade B or 6) required. Please see the 'Additional information on GCSEs'. Scottish Highers: AAABB at Higher Grade. Mathematics and English required at National 5, minimum grade B (or grade 2 Standard Grade or Intermediate 2 equivalent) if not offered at Higher Grade. Where a candidate bypasses the assessment for National 5 qualifications, a minimum of grade C in the Higher in Maths and English is required. Combinations of Highers and Advanced Highers accepted. Scottish qualifications can be taken in more than one sitting. Please see the 'Additional information on GCSEs'. GCSEs: Achievement of a minimum of five GCSE grades A*-C or 8-4, or equivalent, is normally required.

Domestic applicants: GBP 10,050 a year (2027/28). Year 1 tuition fee (full-time) Source

International applicants: GBP 25,750 a year (2027/28). Year 1 tuition fee (full-time) Source

Intake: September 2027

Duration: Full time: 3 years

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