PhD Marketing at New York University

Programme overview

Stern’s PhD program in marketing trains students to perform research in a broad array of behavioral areas such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena. The behavioral work in the department emphasizes experimental methodologies while the marketing science research focuses on structural models and Bayesian analyses.

Faculty: Leonard N. Stern School of Business | Duration: 36-54 credits | Location: New York, NY, United States

What you will study

Sample required courses: Microeconomics: Theory and Applications; Behavioral Research Methods; Behavioral Applications in Marketing I; Behavioral Applications in Marketing II; Quantitative Applications in Marketing I; Quantitative Applications in Marketing II.

Official programme page

Application information

Entry requirements

All applicants to the NYU Stern School of Business PhD Program are required to submit a complete application for admission. A complete application includes the online application, statement of purpose, optional essay, educational history and resume or CV, letters of recommendation, test scores, academic transcripts, and an application fee. See How to Apply for admission requirements and instructions specific to this program.

Duration: 36-54 credits

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