Marketing at Michigan State University

Programme overview

The major focuses on marketing concepts and tools for meeting business goals, covering analysis, planning, implementation and control, and how marketing connects with other business functions and society. MSU's undergraduate marketing programme is ranked a top 15 U.S. public programme by U.S. News & World Report.

Faculty: Broad College of Business | Study mode: full-time | Location: East Lansing, MI, United States

What you will study

Marketing analysis, planning, implementation and control, and its links to other business functions.

Career pathways

Graduates work in marketing management, market research, sales management, business development and retail management as marketing directors, digital marketing managers and consultants, at employers such as General Motors, Ford, Whirlpool and IBM.

Official programme page

Application information

Entry requirements

Applies to the college/university, not the programme specifically: First-year business applicants are first reviewed by the Office of Admissions for admissibility to the university. Then they are reviewed by the Broad College of Business for direct admission to the College of Business. During this time, the student's major will appear as business preference in their account (no additional action is required).

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Most first-year students enter in the fall semester. Admission to other semesters may be limited or not available at all.

Transfer applicants can apply for fall (August start), spring (January start) and summer (May start) semesters. International transfer students are not eligible for summer admission.

First-year early action deadline is Nov. 1 (non-binding), with an admission decision by Jan. 15 and the acceptance fee due by May 1. Regular admission has a Feb. 1 priority deadline (decision by Mar. 31) and a final application deadline of Apr. 1, with rolling decisions after Feb. 1. MSU is test optional: applicants may apply without an ACT or SAT score.

The first-year application fee is $75 (or an application fee waiver if eligible). First-year applicants can apply through the MSU application or the Coalition application with Scoir. The application for fall 2027 opens in August.

International first-year applicants have the same deadlines: early action Nov. 1, priority Feb. 1, final Apr. 1, acceptance fee by May 1.

Transfer application deadlines: fall April 1, spring open until capacity is reached, summer March 1. International transfer applicants for fall have a March 1 deadline and must pay the acceptance fee by April 1.

Apply through the official page: https://admissions.msu.edu/apply/first-year

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