Advertising Management at Michigan State University

Programme overview

A Bachelor of Science in advertising management preparing students to be account managers, account planners, media planners and media researchers, with emphasis on strategic thinking, research and analytical skills. Internships and cooperative education are encouraged.

Faculty: College of Communication Arts and Sciences | Department: Advertising and Public Relations | Study mode: full-time | Location: East Lansing, MI, United States

What you will study

Students can pursue departmental minors in advertising analytics or public relations, or minors such as entrepreneurship and innovation, sales leadership and sports business management.

Career pathways

Alumni work in advertising agencies, public relations firms, media companies, consumer goods companies, e-commerce and direct marketing firms, as creative directors, communication directors, account or sales executives, project managers, consultants and writers.

Official programme page

Application information

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Most first-year students enter in the fall semester. Admission to other semesters may be limited or not available at all.

Transfer applicants can apply for fall (August start), spring (January start) and summer (May start) semesters. International transfer students are not eligible for summer admission.

First-year early action deadline is Nov. 1 (non-binding), with an admission decision by Jan. 15 and the acceptance fee due by May 1. Regular admission has a Feb. 1 priority deadline (decision by Mar. 31) and a final application deadline of Apr. 1, with rolling decisions after Feb. 1. MSU is test optional: applicants may apply without an ACT or SAT score.

The first-year application fee is $75 (or an application fee waiver if eligible). First-year applicants can apply through the MSU application or the Coalition application with Scoir. The application for fall 2027 opens in August.

International first-year applicants have the same deadlines: early action Nov. 1, priority Feb. 1, final Apr. 1, acceptance fee by May 1.

Transfer application deadlines: fall April 1, spring open until capacity is reached, summer March 1. International transfer applicants for fall have a March 1 deadline and must pay the acceptance fee by April 1.

Apply through the official page: https://admissions.msu.edu/apply/first-year

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