Marketing Research (Master's) at Michigan State University

Programme overview

The Master of Science in Marketing Research and Analytics (MSMRA) is a STEM-certified programme that prepares students for careers in marketing research, with emphasis on creating insights, advanced analytics and AI-driven methods. It is offered as a full-time in-person cohort, a full-time online cohort and a part-time online cohort.

Faculty: Eli Broad College of Business | Department: Department of Marketing | Duration: 30 credits; 12 months full-time, 16-20 months part-time online | Intake: Full-time in-person: fall (late August); full-time online: spring (January); part-time online: fall or spring | Study mode: full-time | Location: East Lansing, MI, United States

What you will study

The lock-step, 30-credit programme covers research strategy, advanced analytical techniques, AI-driven methodologies, predictive modelling and automation tools, with applied projects for real clients. In the full-time in-person cohort the first two semesters are on campus and the final semester can be completed mostly online.

Career pathways

Marketing research and insights roles at corporations, consulting organizations, advertising agencies and marketing research firms.

Official programme page

Application information

Entry requirements

Four-year bachelor's degree (or a three-year bachelor's plus a two-year master's). Applicants submit transcripts, a resume, an academic statement of purpose (max two double-spaced pages), a GMAT or GRE score, one MSMRA recommendation form, and for international applicants an English language proficiency test score and affidavit of support. GMAT/GRE is waived for full-time applicants with a U.S. bachelor's degree and a GPA of 3.5 or higher, and for part-time online applicants with a 3.5 GPA or a 3.0+ GPA plus 5+ years of work experience; applicants who studied outside the U.S. must submit GMAT/GRE and English test scores. Rolling admission; deadlines are November 1, 2026 for the spring 2027 online cohorts and April 1, 2027 for the fall 2027 full-time in-person and part-time cohorts.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applicants can start in fall (late August), spring (January) or summer (May) in the MPH programme; intake terms for other graduate programmes are set by each department or program.

The graduate application fee is $75 for domestic and international applicants, with one fee per application; applicants may submit up to two applications to different graduate majors per semester. Applications are reviewed by the department or program, which sets its own deadlines.

MPH application deadlines (SOPHAS completion): fall May 18, spring October 18, summer February 15; MSU supplemental application: fall June 1, spring November 1, summer March 1.

Apply through the official page: https://admissions.msu.edu/apply/graduate-students

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