Marketing (Doctoral) at Michigan State University

Programme overview

The Ph.D. in Marketing at Michigan State University prepares students for careers in marketing scholarship and teaching at research universities. The programme is explicitly focused on marketing strategy, training researchers in areas such as brand and new product management, relationship marketing and corporate strategy.

Faculty: Eli Broad College of Business | Department: Department of Marketing | Duration: 5 years (some students finish in 4 years) | Intake: Fall semester only; full-time | Study mode: full-time | Location: East Lansing, MI, United States

What you will study

Through research assistantships, students develop and execute marketing research projects, including literature reviews, conceptual frameworks and hypotheses, and advanced statistical analysis. Supporting minor coursework is available in econometrics, management, psychology and supply chain management, and students attend the Byington Marketing Speaker Series.

Career pathways

Graduates pursue research and teaching positions at research universities.

Official programme page

Application information

Entry requirements

At least a bachelor's degree from a recognized institution (master's preferred) with a superior academic record; minimum GMAT score of 640 (less than five years old); for applicants whose first language is not English, minimum TOEFL of 100 (internet), 250 (computer) or 600 (paper), less than two years old. Applicants submit the MSU graduate application with fee, three letters of recommendation (preferably from past instructors), official transcripts, a statement of purpose and a CV. Qualified applicants are invited to an interview. Application deadline: December 9 for the following fall.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Intake: Fall semester only; full-time

Duration: 5 years (some students finish in 4 years)

Apply through the official page: https://admissions.msu.edu/apply/graduate-students

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