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Marketing Concentration (B.Com.) at McGill University

McGill University, Canada

Programme overview

15-credit concentration within the B.Com. General Management major. Balances fundamental and theoretical courses with courses that have a strong practical and applied orientation.

Faculty: Desautels Faculty of Management  |  Department: Management  |  Study mode: full-time  |  Location: Montreal, Quebec, Canada

Career pathways

Marketing graduates have found employment in product management, advertising, sales management, marketing management, pricing, marketing research, distribution and retailing.

Official programme page

Application information

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