Business
The 15-credit Graduate Certificate in Advanced Marketing builds the competencies to conceptualize, implement and measure integrated marketing strategies based on consumer wants and needs. It is open to graduates of McGill's Graduate Certificate in Marketing.
Faculty: School of Continuing Studies | Department: Global & Strategic Communication | Location: Montreal, Quebec, Canada
Strategic marketing, integrated marketing communications, consumer behaviour, marketing strategy, services marketing, digital marketing, and marketing research and reporting.
Graduate certificates at McGill require a university degree. Applicants must have completed McGill's Graduate Certificate in Marketing offered by the School of Continuing Studies.
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