MA AI for the Creative Industries at Manchester Metropolitan University

Programme overview

MA AI for the Creative Industries at the School of Digital Arts (SODA) is designed for ambitious creatives and innovators who want to become critically informed, industry-ready practitioners capable of using AI to augment, interrogate and redefine their own creative practice. Graduates will be ready to lead on innovations relating to industry production processes across media, film, games, performance, and interactive and immersive experiences. As AI transforms the way we create, communicate and experience media, this course gives you the opportunity to move beyond simply using AI tools and learn how to critically, ethically and creatively apply them to real-world creative practice.

Faculty: Faculty of Arts and Humanities | Department: School of Digital Arts (SODA) | Duration: 1 year full-time, 2 years part-time | Study mode: full-time, part-time | Intake: September 2027 | Location: Manchester, England, United Kingdom

What you will study

MA AI for the Creative Industries is a future-focussed postgraduate degree designed for creative practitioners and technologists who want to explore the transformative potential of artificial intelligence across media, design, storytelling and digital production. Positioned at the intersection of art, technology and culture, the course develops the knowledge and practical skills needed to creatively and responsibly integrate AI into contemporary creative workflows. Modules core: Creative Coding, Co-Creation for Sustainable Futures, Immersive Storytelling, Interaction Design, Independent Project.

Career pathways

As Artificial Intelligence fundamentally transforms how we create and consume media, the demand for adaptable creative practitioners capable of innovatively and ethically wielding these tools is rapidly accelerating. To respond to this demand, the course's identity is grounded in arts-led and practice-based enquiry where AI is approached as a creative medium, production method and cultural question.

Official programme page

Application information

Entry requirements

A minimum of 2:2 Honours Undergraduate degree is required in a relevant subject area. This may include a creative practice discipline, such as music, design, film, animation, games, or visual arts, or a computing/technical discipline where applicants can demonstrate an interest in the creative application of technology. Applicants should be comfortable working with digital tools and workflows. Equivalent EU/international qualifications are also accepted. Applicants who do not meet these criteria will be considered on a case-by-case basis and will be required to submit a portfolio of work to provide the academic team with evidence that they possess the appropriate skills. Accreditation of professional experience may be possible for creative practitioners without a first degree. A digital portfolio or showreel via online submission will be required. Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English language qualification. IELTS 6.5 overall.

Intake: September 2027

Duration: 1 year full-time, 2 years part-time

Apply through the official page: https://www.mmu.ac.uk/study/postgraduate/course/ma-ai-for-the-creative-industries#how-to-apply

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