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BSc (Hons) Digital Marketing at London South Bank University

London South Bank University, United Kingdom

Programme overview

The course (formerly Marketing with Digital BSc) develops analytical, evidence-based and professional skills, aligning with industry expectations to give well-rounded digital marketing knowledge and skills.

Faculty: School of Business  |  Department: Management  |  Duration: 3 years (full-time)  |  Study mode: full-time  |  Intake: September  |  Location: London, England, United Kingdom

What you will study

Year 1: Finance and the Economy, Personal and Professional, Principles of Marketing, Management and Organisations, Digital Marketing Foundations, Data for Decision Making. Year 2: The Digital Marketing Professional, Psychology of Consumer Behaviour, Integrated Marketing Communications, Market Research and Analytics, Social Media Management, Digital PR and Media Strategy. Year 3: Global Marketing, AI & Contemporary Issues in Digital Marketing, Marketing Strategy and Planning.

Official programme page

Application information

Entry requirements

112 UCAS points or equivalent level 3 qualifications. Previous skills, knowledge or experience gained outside education are also reviewed.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time Year 1 tuition fee for 2026/27 entry Source

International applicants: GBP 17,880 a year (2026/27). Full-time Year 1 tuition fee for 2026/27 entry Source

Intake: September

Duration: 3 years (full-time)

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