BSc (Hons) Business Management (Marketing Pathway) at London South Bank University

Business Management with a marketing pathway, studied inside London's economy where entrepreneurs launch start-ups, global organisations make decisions and businesses adapt to new technologies, sustainability challenges and changing ways of working.

Faculty: School of Business  |  Department: Business Studies  |  Duration: 3-4 years (full-time)  |  Study mode: full-time (optional placement year)  |  Intake: September/January  |  Location: London, England, United Kingdom

What you will study

Year 1: Finance and the Economy, Principles of Marketing, Personal and Professional Development, Data for Decision Making, Management and Organisations, Principles of Strategy. Year 2: The Business Professional, Market Research and Digital Analytics, Integrated Marketing Communications, Artificial Intelligence for Business, Business Psychology and Negotiation, Business Sustainability and Ethics. Final year: Marketing and Digital Strategy and Planning, Research Project.

Career pathways

The course develops the confidence, commercial awareness and adaptability to create opportunities, solve problems and contribute wherever your career takes you.

Official programme page