MSc Marketing at London School of Economics and Political Science

Explore how data, consumer insights and decision-making shape modern marketing through one of the world's highest-ranked marketing master's programmes. MSc Marketing combines a rigorous scientific approach to data analysis with a nuanced understanding of consumer behaviour, examining how organisations use data, evidence and consumer insights to inform marketing strategy, brand development and decision-making. Ranked eighth globally in the QS Business Master's Rankings 2027: Marketing, our MSc Marketing brings together management, psychology, economics and data analytics.

Department: Department of Management  |  Duration: 12 months full-time  |  Study mode: full-time  |  Intake: Introductory course begins in September 2027  |  Location: London, England, United Kingdom

What you will study

an introductory course in early September, before the programme starts; a cross-programme networking event with MSc Management students, during Pre-sessional Week; four compulsory core courses focused on big data and analytics, and consumer behaviour, informed by the latest research; elective courses, such as Brand Strategy, Pricing Strategy and Organisational Behaviour, allowing you to tailor aspects of the programme to your interests.A; a Marketing Action Learning Project where you’ll apply your learning to a real-world challenge faced by an organisation Compulsory and core courses include Business Fundamentals, Principles of Marketing, Market Research and Analytics, Consumer Insights: Behavioural Fundamentals, Marketing Action Learning Project.

Career pathways

Alongside your academic studies, you'll have access to careers support, employer engagement activities and professional development opportunities through the Department of Management's Careers, Alumni and Employer Relations team. Core courses and project-based learning provide opportunities to develop communication, analytical and collaborative working skills while exploring contemporary marketing challenges.

Official programme page