MSc Digital Marketing (part-time) at Liverpool John Moores University

The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences. Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena. As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers.

Faculty: Faculty of Society and Culture  |  Department: Liverpool Business School  |  Duration: 2 years  |  Study mode: part-time  |  Intake: September (2027/28 entry)  |  Location: Liverpool, England, United Kingdom

What you will study

Learn how to critically evaluate the role of UX within organisations. Throughout the module, students will learn to critically analyse and understand the online customer experience through group discussion, theoretical analysis and live lab sessions.

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