BA (Hons) Marketing at Liverpool John Moores University

Our CIM accredited BA (Hons) Marketing course provides you with the skills, knowledge and practical skills to enter a variety of roles in the marketing profession As a career, marketing requires creativity, excellent organisation skills and an analytical mind. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need to work in marketing. LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience, commitment to students and connections with industry.

Faculty: Faculty of Society and Culture  |  Department: Liverpool Business School  |  Duration: 3 years full-time; 4 years with placement year  |  Study mode: full-time, optional placement year (sandwich)  |  Intake: September (2027/28 entry)  |  Location: Liverpool, England, United Kingdom

What you will study

Year 1 core modules: Academic Development and Digital Literacy, Foundation of Marketing, Business Market Research, Consumer Behaviour, Branding, Foundations of Business and Management. Year 2 core modules: Media Production Management, Experiential Marketing, Practical Digital Marketing Skills, Strategy for Marketers, Retail and Services Marketing, Employability Skills. Year 3 core modules: Consumer Psychology, Global Marketing, Marketing Analytics, Digital Marketing: Strategy & Planning, Marketing Consultancy Project, Integrated Marketing Communications.

Career pathways

Armed with a set of analytical, planning, IT and problem-solving skills, you will be qualified to deal with people, money, markets and products in a wide range of organisations by the time you graduate. Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.

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