Leeds Beckett University campus

Business

MSc Marketing and Digital Strategy at Leeds Beckett University

Leeds Beckett University, United Kingdom

Programme overview

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies. Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.

Faculty: Leeds Business School  |  Duration: 12 months full-time  |  Study mode: full-time, part-time  |  Intake: 20 Sep 2027  |  Location: Leeds, England, United Kingdom

What you will study

Core modules include Strategic Marketing, Digital Strategy, Digital Customer Journey, Social Media Marketing & Management, Strategic Brand Management, Marketing Metrics, Marketing Project.

Career pathways

As a marketing and digital strategy specialist with a master’s qualification, you’ll stand out from the crowd. You’ll develop a valuable digital marketing skillset, powered by your extensive practical and theoretical knowledge. Roles include Digital marketing manager, Marketing manager, Business development manager, Digital strategist.

Official programme page

Application information

Entry requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline. All applications should be supported by a reference, either academic or professional; Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. 5 with no skill below 6.0. Modules, teaching and learning Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support. Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.

Domestic applicants: GBP 10,710 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £10710. Source

International applicants: GBP 18,995 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £18995. Source

Intake: 20 Sep 2027

Duration: 12 months full-time

Apply through the official page: https://myapplication.leedsbeckett.ac.uk

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