BA (Hons) Digital Marketing at Leeds Beckett University

Programme overview

Create, connect, and lead. Build creative, analytical, and hands-on skills to stand out in a technology-driven world with our digital marketing degree. Digital marketing shapes everything we see, share, and buy.

Faculty: Leeds Business School | Duration: 3 years full-time (4 years with placement) | Study mode: full-time (optional placement year) | Intake: 20 Sep 2027 | Location: Leeds, England, United Kingdom

What you will study

Year 1 core modules: Marketing Essentials, AI & Marketing, Applied Marketing, PR & Communication Practice, The Communications' Toolkit. Year 2 core modules: Web & Social Media Analytics, Content Marketing, Campaign Planning, Integrated Brand Communications. Year 3 core modules: Marketing & Digital Strategy, Digital Marketing Optimisation, Mastering Digital Metrics, Individual Research Project. Year 3 options include Digital Marketing Futures, Marketing, Public Relations & Communications Placement.

Career pathways

This BA in digital marketing prepares you for a wide range of exciting and fast-paced careers in digital marketing and beyond. You’ll graduate with practical experience, specialist knowledge, and the confidence to make an impact.

Official programme page

Application information

Entry requirements

UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies). GCSEs GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs. Access to HE Diploma Pass overall with a minimum of 112 UCAS tariff points. T Levels Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core. Scottish Awards 112 UCAS tariff points from a minimum of 4 Highers of which at least 2 must be grade B or above. Irish Leaving Certificate 112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above. International baccalaureate 112 tariff points or a score of 28 from the IB diploma. This should include a minimum of 3 Highers with 2 at grade H5 or above. IELTS IELTS 6.0 with no skills below 5.5, or an equivalent qualification.

Domestic applicants: GBP 10,050 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £10050. Source

International applicants: GBP 17,345 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £17345. Source

Intake: 20 Sep 2027

Duration: 3 years full-time (4 years with placement)

Apply through the official page: https://digital.ucas.com/search/results?SearchText=Leeds+Beckett+University+Digital+Marketing&filters=Destination_Undergraduate&studyYear=2027

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