BA (Hons) Sport Marketing at Leeds Beckett University

Programme overview

Turn your passion for sport into a career. Learn how to build brands, engage fans, and create unforgettable sporting experiences on our sport marketing degree. Sport is a global, fast-moving industry where brands, clubs, and organisations compete for attention, loyalty, and commercial success.

Faculty: Carnegie School of Sport | Duration: 3 years full-time (4 years with placement) | Study mode: full-time, part-time (optional placement year) | Intake: 20 Sep 2027 | Location: Leeds, England, United Kingdom

What you will study

Year 1 core modules: Contemporary Issues in Sport Management, Introduction to Sport Marketing, Personal, Professional & Academic Development in Sport Management, Technology & Innovation in Sport, Sport Media & Communications, The Sport Consumer. Year 2 core modules: Integrated Marketing Communications, Sport Broadcasting, Research in Practice for Sport Marketing, Sport Sponsorship. Year 2 options include Soccer & Society, Sport Economics, Sport Events Management, Professional Development in Sport Management, Sport for Social Change, Sport Entrepreneurship. Year 3 core modules: Sport Branding, Marketing Analytics & Consumer Insight, Strategic Marketing in Practice, Final Year Project in Sport Management. Year 3 options include Sport Governance, The Global Sport Environment, Sport, Social Justice & International Development, Carnegie School of Sport Sandwich Work Placement.

Career pathways

Sport is a global industry that relies on creative, commercially aware professionals to connect organisations with fans, customers, partners, and communities. Roles include Marketing executive, Digital marketing executive, Social media manager, Sponsorships/partnerships executive, Content creator, Brand manager, PR account manager, Events executive.

Official programme page

Application information

Entry requirements

104-120 points required UCAS Tariff Points: 104-120 points required. (Minimum 64-80 from two A Levels or equivalent, e.g. BTEC Nationals or Cambridge Technicals, excluding General Studies). GCSEs GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.. Access to HE Diploma Pass overall with 104-120 UCAS tariff points. T Levels Pass overall with 104-120 UCAS tariff points, including a C or above on the core. Scottish Awards 104-120 UCAS tariff points from a minimum of 4 Highers of which at least 2 must be grade B or above. Irish Leaving Certificate 104-120 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above. International baccalaureate 104-120 UCAS tariff points or a score of 28 from the IB diploma. This should include a minimum of 3 Highers with 2 at grade H5 or above. IELTS IELTS 6.0 with no skills below 5.5, or an equivalent qualification. DBS Check An enhanced criminal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others.

Domestic applicants: GBP 10,050 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £10050. Source

International applicants: GBP 17,345 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £17345. Source

Intake: 20 Sep 2027

Duration: 3 years full-time (4 years with placement)

Apply through the official page: https://digital.ucas.com/search/results?SearchText=Leeds+Beckett+University+Sport+Marketing&filters=Destination_Undergraduate&studyYear=2027

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