BA (Hons) Marketing at Leeds Beckett University

Influence the way the world thinks and buys. You'll build in-demand marketing, data, digital, and creative skills, and turn bold ideas into real impact. Ever wonder how brands seem to know what you want before you do?

Faculty: Leeds Business School  |  Duration: 3 years full-time (4 years with placement)  |  Study mode: full-time (optional placement year)  |  Intake: 20 Sep 2027  |  Location: Leeds, England, United Kingdom

What you will study

Year 1 core modules: Marketing Essentials, AI & Marketing, Applied Marketing, PR & Communications Practice, The Communications Toolkit. Year 2 core modules: Marketing Research, Campaign Planning, Integrated Brand Communications. Year 2 options include Creativity, Content Marketing, Visual Merchandising. Year 3 core modules: Marketing & Digital Strategy, Sustainable Marketing, Services Marketing, Individual Research Project. Year 3 options include Issues Management & Crisis Communication, Digital Marketing Futures, Mastering Metrics, Work Placement.

Career pathways

Get ready to shape ideas, brands, and customer experiences. When you graduate from this marketing degree, you'll be prepared to turn insight into action, creativity into campaigns, and data into decisions that make an impact. Roles include Marketing executive, Digital marketing specialist, Brand strategist, Social media coordinator, Content creator, Data analyst, Market researcher.

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