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BA (Hons) Marketing and Public Relations at Leeds Beckett University

Leeds Beckett University, United Kingdom

Programme overview

Develop a critical, reflective and creative approach to the study of marketing, PR and digital communications. Gain valuable professional skills and specialist knowledge in both marketing and public relations.

Faculty: Leeds Business School  |  Duration: 3 years full-time (4 years with placement)  |  Study mode: full-time (optional placement year)  |  Intake: 20 Sep 2027  |  Location: Leeds, England, United Kingdom

What you will study

Year 1 core modules: Marketing Essentials, AI & Marketing, Applied Marketing, PR & Communications Practice, The Communications' Toolkit. Year 2 core modules: Contemporary Public Relations, Global Communication Project, Campaign Planning, Integrated Brand Communications. Year 3 core modules: Marketing & Digital Strategy, PR Consultancy: Communications Audit, PR Consultancy: Competitive Pitching, Individual Research Project. Year 3 options include Issues Management & Crisis Communication, Marketing, Public Relations & Communications Placement.

Career pathways

As a graduate with knowledge and expertise in both marketing and PR, the opportunity to work in a variety of roles and functions across different industries will be open to you. You might decide to apply for work in a digital agency or in a global organisation as a communications professional, or you could choose to set up on your own as a freelance copywriter.

Official programme page

Application information

Entry requirements

UCAS Tariff Points: 112 points required. (Minimum (Minimum 72 from two A Levels or equivalent, excluding General Studies).) GCSEs GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs. Access to HE Diploma Pass overall with a minimum of 112 UCAS tariff points. T Levels Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core. Scottish Awards 112 UCAS tariff points from a minimum of 4 Highers of which at least 2 must be grade B or above. Irish Leaving Certificate 112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above. International baccalaureate 112 tariff points or a score of 28 from the IB diploma. This should include a minimum of 3 Highers with 2 at grade H5 or above. IELTS IELTS 6.0 with no skills below 5.5, or an equivalent qualification.

Domestic applicants: GBP 10,050 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £10050. Source

International applicants: GBP 17,345 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £17345. Source

Intake: 20 Sep 2027

Duration: 3 years full-time (4 years with placement)

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