BA (Hons) Marketing and Advertising at Leeds Beckett University

Programme overview

Turn creative ideas into impactful marketing campaigns and advertisements while building the professional skills employers value on our CIM-accredited degree. Brands shape the way we discover products, connect with ideas, and make decisions. On this marketing and advertising degree, you'll learn to create meaningful connections with audiences through innovative campaigns, strategic thinking, and effective communication.

Faculty: Leeds Business School | Duration: 3 years full-time (4 years with placement) | Study mode: full-time (optional placement year) | Intake: 20 Sep 2027 | Location: Leeds, England, United Kingdom

What you will study

Year 1 core modules: Marketing Essentials, AI & Marketing, Applied Marketing, PR & Communications Practice, The Communications Toolkit. Year 2 core modules: Principles of Advertising, Creativity, Campaign Planning, Integrated Brand Communications. Year 3 core modules: Marketing & Digital Strategy, Advertising Strategy, Media Planning Project, Individual Research Project. Year 3 options include Agency Relations, Marketing, Public Relations & Communications Placement.

Career pathways

Marketing and advertising professionals help organisations build brands, influence decisions, and connect with audiences in meaningful ways. With businesses increasingly relying on effective campaigns and strategic communication, graduates with strong marketing knowledge and practical skills are in demand across a wide range of sectors. Roles include Marketing executive, Advertising account executive, Brand manager, Social media manager, Communications officer, Market researcher, Content strategist, Digital marketing specialist.

Official programme page

Application information

Entry requirements

UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies). GCSEs GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs. Access to HE Diploma Pass overall with a minimum of 112 UCAS tariff points. T Levels Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core. Scottish Awards 112 UCAS tariff points from a minimum of 4 Highers of which at least 2 must be grade B or above. Irish Leaving Certificate 112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above. International baccalaureate 112 tariff points or a score of 28 from the IB diploma. This should include a minimum of 3 Highers with 2 at grade H5 or above. IELTS IELTS 6.0 with no skills below 5.5, or an equivalent qualification.

Domestic applicants: GBP 10,050 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £10050. Source

International applicants: GBP 17,345 a year (2027/28). The tuition fee for the year for students entering in 2027/28 is £17345. Source

Intake: 20 Sep 2027

Duration: 3 years full-time (4 years with placement)

Apply through the official page: https://digital.ucas.com/search/results?SearchText=Leeds+Beckett+University+Marketing+and+Advertising&filters=Destination_Undergraduate&studyYear=2027

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