BA (Hons) International Tourism Management with Marketing at Leeds Beckett University

Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences. Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

Faculty: Carnegie School of Sport  |  Duration: 3 years full-time (4 years with placement)  |  Study mode: full-time (optional placement year)  |  Intake: 20 Sep 2027  |  Location: Leeds, England, United Kingdom

What you will study

Year 1 core modules: Level 4 Tourism 1, Level 4 Tourism 2. Year 2 core modules: Destination Development, Managing Risk in an Uncertain Tourism World, The Tourism Design Challenge, Digital Marketing, Well Connected, The Research Skills Lab. Year 3 core modules: Recovery Marketing Communications, Storytelling for Brand Experiences, Consultancy Project. Year 3 options include Food & Drink Tourism, Tourism in the Global South, Practical Workplace Solutions (sandwich students only), Future Prospects, Individual Project, Entrepreneurship.

Career pathways

As the consumer continues to play a key role in the success of travel and tourism, marketing is increasingly considered to be a vital asset to business. With your expert skills and knowledge to deliver effective and impactful marketing and communications within tourism, you will impress employers and open the door to wider career opportunities within the industry.

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