Le Mans Université campus

Business

Master Marketing-Vente at Le Mans Université

Le Mans Université, France

Programme overview

A work-study master training high-level marketing executives who design, set up and manage a competitive offer of products or services adapted to customer needs and consistent with societal concerns. M1 deepens management and marketing training; M2 adds specialisation.

Faculty: UFR Droit, Sciences Economiques et Gestion  |  Duration: 2 years (M1-M2)  |  Study mode: co-op (French)  |  Location: Le Mans, Pays de la Loire, France

What you will study

M1 Semester 1: team management, supply chain and project management, English for business, commercial negotiation, business law, digital marketing, social marketing, strategic marketing, operational marketing, consumer behaviour. Semester 2: communication and advertising, introduction to relationship marketing, and more.

Career pathways

Marketing cadre posts: product manager, brand manager, market manager, marketing project officer, marketing consultant, advertising manager, communication officer.

Official programme page

Application information

Entry requirements

Students with a licence (or equivalent) in management, economics or economics-management; professionals changing career to marketing. M1 applications on Mon Master.

Domestic applicants: EUR 255 a year (2026-2027). National registration fee, master level (EU/EEA). CVEC (105 EUR per year) is not included. Source

International applicants: EUR 3,950 a year (2026-2027). Differentiated registration fee for non-EU students in master. Differentiated fee applies to non-EU students enrolling from 2026-2027 (exemption requests possible; students already enrolled and exempted in 2025-2026 continuing in the same cycle are exclud Source

Duration: 2 years (M1-M2)

Apply through the official page: https://www.monmaster.gouv.fr

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