BUT Techniques de Commercialisation (TC) at Le Havre Normandie Université

Programme overview

National BUT that trains intermediate managers for every stage of commercialisation, from market study to selling. Three tracks from the second year: Business développement et management de la relation client (BDMRC), Marketing et management du point de vente (MMPV) and Marketing digital, e-business et entrepreneuriat (MDEE). The BDMRC track in initial training includes the Business English+ scheme with some courses in English.

Faculty: Institut Universitaire de Technologie (IUT) Le Havre | Department: Techniques de Commercialisation | Duration: 3 years (6 semesters, 180 ECTS) | Study mode: full-time; work-study available; taught in French | Location: Le Havre, Normandie, France

What you will study

Conducting marketing actions, selling a commercial offer, communicating it, managing customer relations and, by track, managing a sales team or a digital business.

Official programme page

Application information

Entry requirements

Open to holders of a general, technological or professional baccalauréat and equivalent (DAEU). First-year applicants apply through Parcoursup.

Domestic applicants: EUR 178 a year (2025/2026). National registration fee (droits d'inscription) as stated by the university for EU/EEA/Swiss students; excludes the CVEC. Source

International applicants: EUR 2,895 a year (2025/2026). Differentiated registration fee for non-EU students enrolling for the first time at the university in 2025/2026 and not exempt; students already enrolled in 2024/2025 and those exempt pay the national rate; excludes the CVEC. Source

Duration: 3 years (6 semesters, 180 ECTS)

Apply through the official page: https://www.parcoursup.gouv.fr/

Business