MSc Digital Marketing and Analytics at Kingston University

The Digital Marketing and Analytics MSc is ideal for those looking to develop the skills to thrive in a fast-paced, data-driven digital economy. Accredited by the Digital Marketing Institute (DMI), this course offers industry-recognised training to help you thrive in a wide range of roles.

Faculty: Kingston Business School  |  Department: Department of Strategy, Marketing and Innovation  |  Duration: 1 year full time / 2 years full time including professional placement  |  Study mode: full-time (optional professional placement year)  |  Intake: January 2027, September 2027  |  Location: Kingston upon Thames, England, United Kingdom

What you will study

All modules are underpinned by current theory, using the latest research and developments from the field of marketing. There are also opportunities to apply theory to case studies and in a live business context. Year 1 - core modules: Digital Marketing Strategy, Digital Marketing Tools, Buyer Behaviour, Marketing Analytics, Market Research and Data Analysis; optional modules: Digital Marketing Dissertation, Consultancy Project. Year 2 (optional placement year): Professional Placement.

Career pathways

The Digital Marketing and Analytics MSc at Kingston University is your gateway to a career in one of the most dynamic and rapidly growing sectors worldwide. As digital marketing continues to evolve, there is an increasing demand for professionals who not only understand marketing strategies but can also use data to drive decision-making and measure success.

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